The winner on my last flight was a product that at first left me shaking me head, sighing out loud and contemplating who would buy such a product.
Protica's "Protein Ketchup"- the first protein-fortified condiment
Each single-serve cup has 15 grams of protein, 0 grams of fat and two servings of tomatoes.
The cost? $1.43/cup
It is no secret that most Americans are all about convenience and as a result, eat out pretty often. McDonald's sells over 1 million Happy Meals EVERY DAY in the United States. And that's just one of many fast food restaurants. Americans spend over $140 billion (yes, with a B!) each year on fast food.
As shocking as all that was to me, the factoid that really got me was this: The number one vegetable in America for kids is... FRENCH FRIES!! That's right... deep-fried starch is apparently a vegetable. And let's be honest- most kids eat the french fries first and then are "too full" for their chicken nuggets (another deep-fried food!). So maybe it is a good thing that someone had the foresight to add protein to ketchup... the number one dip for french fries. At least our children will get an actual vegetable (and yes, I know tomatoes are a fruit!) and protein with their "#1 vegetable!"
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